Interaction design, Interface design
The Instabudget project was a challenge to take something dry and boring like the Federal Budget and make it interesting and engaging for users. Working with Editorial staff and the Multimedia developers, we created a game where the user created their own budget. The data generated by this interactive was then used to generate a mock article on news.com.au responding to the user's budget. This article was then sent by the users to their friends generating more traffic and hype for the interactive.